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Realizing the Value of Business Agility

Enthiosys has created a set of services to help software companies move beyond a development-centric view of Agile. The industry has been focused on helping development teams build products faster, with higher quality and with fewer resources. While these are important goals, they do not directly allow companies to realize the business value of agility. For us, Business Agility encompasses both the product development process and the marketing/sales cycle.

Simply put, the actual creation of “business value” does not occur until the customer purchases, uses and receives the benefits of your products and solutions. Until then, companies are sitting on an excess inventory of high quality software – even though it may have been built in record time, at a lower cost by high-functioning, productive teams. At Enthiosys, we believe that companies unlock the latent value of Business Agility by applying Agile values, principles and practices company-wide.

One pillar of Business Agility is an effective Agile Product Management function. Product Management is the glue that holds organizations together, and keeps everyone moving to an Agile heartbeat. Additionally great PMs are able to make the tough choices and trade-offs that occur at the complex intersection of development, marketing, sales, service and support. Agile Product Management is focused on capturing customer value. Ultimately, great products need to deliver great revenue.

services map

The diagram above illustrates the services we offer to help you achieve Business Agility. You can also watch this YouTube video of CEO Luke Hohmann describing how these services work together. Enthiosys services include:

  • continuous customer collaboration to understand complex markets and provide input throughout the development process
  • agile transformation to help your company achieve the benefits of Business Agility
  • pricing, licensing and creation of business models to capture the full value of your solutions
  • roadmapping for individual products, portfolios, and for scenario planning
  • service design to improve the customer experience while creating additional revenue opportunities

Enthiosys works with clients on strategic initiatives, individual projects, customized training programs, and by providing seasoned interim product management. Give us a call to talk about how we can help you achieve Business Agility.